Project+Information

**Objective:**
You have been hired by Kallas, Inc to develop a new toy for a brand new toy company before the Christmas season is here. You will need to create an Concept Map to help organize the following information before they will determine if they will buy your toy or not.

Demographics of your target market and explain your decision:
 * You will need the following on your map:**
 * Gender
 * Male
 * Female
 * Age Range
 * 3-4 year old
 * 5-7 year old
 * 8-11 year old
 * 12-14 year old

Creating Ideas (each should be it's own section)
 * Generate Ideas – Brainstorm Ideas and create a list of 6-10 possible toys.
 * Screening Ideas- Select the best idea and explain reason for your choice. *make sure you make this one a different color to help it stand out*
 * Developing the product- Explain specifics of the product. Describe feature and accessories. Create or draw a prototype and sample packaging for your toy.
 * Testing the Product- In 2-3 paragraphs provide a detailed explanation of how you plan to test market your toy. (Focus groups, samples, etc)
 * Introduce the Product- Explain how you will promote the toy. Where and when will you advertise?
 * Evaluate Customer Acceptance- Explain how you will determine success of your new toy.

Modification and Extension
 * List and explain two ideas for extending the product line.
 * List and explain two ideas for modifying the product.

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