Project+Plan

**General topic**: Marketing Basics (The Marketing Mix) **Specific topic**: Creating and Selling a Toy **Audience**: Sports and Entertainment Marketing Class (Grades 10-12) **Type of activity**: Webquest

The webquest will be designed to help students walk through various steps in creating a new toy and marketing it to the proper audience. Background information will be given in the introduction to the webquest that the students can refer to at any time during the project. The students will be evaluated based on their overall project. The grading criteria will also be available to students at all times during the webquest. The total webquest should be able to be completed with in a typical class period.
 * Topic Overview **:

The student will learn about the four major "P's in the Marketing Mix (product, price, place, and promotion). They will learn be given information on each "P" and they will receive various examples relating to each. First, the students must determine which demographics they are targeting. The students will then generate and screen ideas. Once the ideas are made, they will begin developing the product. Once the product is developed they will then provide ideas as to how they will test the product with various focus group. The students will then figure out a way to introduce the product and then how to evaluate the customer acceptance. Lastly, the students will determine ways to modify and extend the product line.
 * Task **:

**Process/Guidance**: This project will be created on a wikispace page. Each step of the Webquest will be listed on each wiki page. The pages will each be linked at the bottom of each page and on the home page in the order of how they should be completed (Introduction, Task, Process, Evaluation, Conclusion). I will upload all of the information to each page and at the bottom of each page I will set a link to go to the next page.

**Evaluation**: The total project will be graded on content, originality, evidence of research, group participation, organization, and overall presentation. The students will work with Google Documents to complete their projects and form a presentation. By using Google Documents, they will be able to work collectively as a group all at the same time without overriding a part of the project another group member has created. The students will be able to view the evaluation page at anytime while completing the Webquest.

**Reflection**: I chose to create a webquest that can be used in my Sports and Entertainment Marketing class to help the students understand the marketing mix (product, price, place, and promotion). After completing the webquest, the student will have a better knowledge of the different components of the Marketing Mix and how they can be incorporated into every day sales. By giving examples of the different elements in the mix and applying them to relevant example, the students will be able to apply their knowledge in marketing a toy. The overall goal of the webquest is to have the students to develop and market a toy that could be placed on the market for sale.