Project+Plan+3

**General topic**: Marketing Basics (The Marketing Mix) **Specific topic**: Creating and Selling a Toy **Audience**: Sports and Entertainment Marketing Class (Grades 10-12) **Type of activity**: Concept Mapping Key Information

Student will create a concept map that will be used for the students to present their marketing strategy information to a company. Students will use bubbl.us to help them organize the information that they will be presenting. A basic template is given, along with an example, for the students to follow when creating their own maps. Once the students have finished their maps they will be required to write one to two paragraphs stating what their maps explain and/or why they set the maps up the way the did. The students will be evaluated both on their map and their reflection. The map and reflection are targeting the visual learners and should be finished in a typical class period.
 * Topic Overview **:

The students will be creating a concept map that will be used as part of a presentation to a group of "board members" to determine if they will buy into their product or not. They will begin by using bubbl.us to create a concept map. An example of the map will be provided for the learners who like to have an example; however, the students will have the ability to set up their maps any way they would like. Once they finish their map they will be required to print it as a PDF and save it in their student drop folder to be graded. In addition to the map, the student will also be required to type a one to two paragraph reflection on why they set the map up the way they did and what the map is essentially saying. Once this is completed it will also be placed in the drop off folder. *For students who would rather keep everything in a Google Doc, the student is allowed to type the reflection in a Google Doc and share it with the teacher.
 * Task **:

**Process/Guidance**: This project will be linked to it's own page on the Wikispace for more information. The Concept map page will explain their task of making the concept map on the bubbl.us website and it will explain how to save and submit the project. The new wiki page will also have links at the bottom to a template that can be used, an example project that the students can compare their work to, the rubric in which the teacher will use to grade the project, and a link back to the homepage. Each page the student will click on will link them back to the Concept map main page. This allows for easy navigation and everything will remain uniformed.

**Evaluation**: The total project will be graded on content, originality, organization, and reflection. The students will work on the bubbl.us website to create a concept map. Once they finish the map, the students are to print their map to a PDF and save them in their drop off folder to be graded. Once they finish their map they will required to type up a one to two paragraph reflection explaining what their concept map is organizing and why they set it up they way they did. The students will be graded on the information found on the rubric that is linked to the Concept Map page. They will receive a grade for their map, their reflection, and submitting their project as the directions stated.

**Reflection**: I chose to create a Concept Map that can be used in my Sports and Entertainment Marketing class to help the students explain the marketing process of a toy from beginning to end to an audience (in this case- a group of board members). After completing the concept map, the student will have an organized map of information that could potentially "presented" to a group in an eye-appealing manner. By giving both a template and a sample project, the student will be able to produce their own concept map quickly and effectively. The overall goal of the concept map is to have the students have visually appealing lay out of a marketing plan map for for a new toy that could be bought by a company. <span style="font-family: Tahoma,Geneva,sans-serif;">