Introduction

Think about the last purchase you made based on a "want" (not something that you needed). What made you want to buy that item? Did you see it on a commercial, in a magazine, on a billboard or even hear an advertisement on the radio? Were you in a store and you saw it placed on a special display? Was it the package that caught your mind or did a sale price catch your eye? Did you previously own this item and you wanted to purchase another or upgrade? Did you see someone else using this item or did you just stumble upon it unexpectedly? All of these attributes are considered in the development and marketing of a product.

You have been hired to develop the new "hot toy" of the year for a brand new toy company, Kallas Inc.. You will work through the following Webquests steps to help you create this project. You will need to break into your groups and work together to complete this project. You will need to have your Google Docs account activated before you start. If you can not get in, please let me know before you begin. Everyone in your group will be responsible for a small part and you will fill out a group responsbility form to summarize your involvement at the end of the project.

To navigate through the Webquest you can click on each link from the Home page OR you can just select the next link from the bottom of the page. You will know what page you are on by looking at the heading at the top of the page and it will be the only page that you can't click on at the bottom of the page. If you are using the navigation at the bottom of the page, the link directly to the right of the page you are on will be the next page you will work on.

Home | Introduction | Tasks | Process | Evaluation | Conclusion