Process

Determine the demographics (gender and age) of your target market and explain your decision:

 * Gender
 * Male
 * Female
 * Age Range
 * 3-4 year olds
 * 5-7 year olds
 * 8-11 year olds
 * 12-14 year olds

Generate Ideas

 * Brainstorm ideas and create a list of 6-10 possible toys.

Screening Ideas

 * Select the best idea by highlighting it and explain your reason for your choice.
 * Be sure to use full sentences and proper grammar.

Developing the product

 * Explain specifics of the product.
 * Describe feature and accessories.
 * Create or draw a prototype and sample packaging for your toy.

Testing the Product

 * In 2-3 paragraphs (minimum of five sentences per paragraph), provide a detailed explanation of how you plan to test market your toy.
 * Remember to explain your intended use of focus groups, samples, etc..

Introduce the Product

 * Explain how you will promote the toy.
 * Where and when will you advertise?

Evaluate Customer Acceptance

 * Explain how you will determine success of your new toy, considering key factors of success and how each factor will be measured.

Modification and Extension
Home | Introduction | Tasks | Process | Evaluation | Conclusion
 * List and explain two ideas for:
 * extending the product line
 * extending the product
 * modifying the packaging
 * creating a new promotion