Tasks

Your task will be to complete the following projects:

 * Familiarize yourself with the four major "P's in the Marketing Mix (product, price, place, and promotion).
 * View the Chapter 4 PowerPoint.
 * Determine which demographics they are targeting.
 * Generate and screen ideas about the toy you plan to develop.
 * Once the ideas are made, begin developing the product.
 * Once the product is developed, provide ideas as to how they will test the product with various focus groups.
 * Determine how to introduce the product and then how to evaluate the customer acceptance.
 * Lastly, determine ways to modify and extend the product line.


 * What a business offers to satisfy needs
 * goods and services


 * The locations and methods used to make products available to customers


 * Amount the customers pay for products


 * Ways to make customers aware of products
 * Encourages customers to buy

Chapter 4 PowerPoint
Read through the Chapter 4 PowerPoint. When you click the link above, it will open in a new window. When you have completed the PowerPoint, close your window and return to the WebQuest.

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